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A counselor had a clear vision for his company’s logo: an image of a tree with roots, with a person’s image or silhouette within the tree trunk. He wanted to portray the practice as welcoming, safe, empathetic, compassionate, and collaborative; one that recognizes that each client’s narrative is unique. We utilized natural, earthy colors to create his logo, one that appeals to a target audience of families and both men and women.
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